Ever notice tragic Web Content / Web Advertising combonations?

I found this the other day and snapped a photo. The moral? Is it "DON'T BUY NIKEs"? No. I think it is closer to "DON'T STOP AT A DICE GAME.". That is what he did on the way to the store. The 13 year old decided it prudent to stop by a dice game. He joked about getting together with a friends sister and then got shot. The Web ad gods decided to be tragically ironic to put a NIKE ad for sneakers at the top of the article *CLICK* on the flick for a larger Pic!